Marketing Strategy Development, Integration and Execution
About Me
My Journey in Marketing & Advertising
I am an expert with 20+ years to advertising, marketing strategy, digital strategy and creative development.
I have had the privelege of working at top-tier Ad Agencies like Bates WW and McCann Erickson, running brand strategy and global advertising for American Express & National Geographic and heading up marketing departments for leading publications like Ad Age and non-profits here in the DC area.
Along the way, I've been excited to learn from and master every innovation - from email (yes, that was brand new when I started) to SEO to ecommerce. In that time, I've kept up with every step and have partnered and teamed up with the best minds in the business.
Throughout all the innovation I have come to believe one valuable principal: Brand Strategyn is key to building any kind of sustainable business. If Content is King, Brand is the Kingdom.
My "Questionable" Approach
Marketing is for the curioius minded - and I certainly fall into that category. I'll start by sitting down and getting to know your motives, your aspirations and business goals. It doesn't take long, and it provides a strong foundation for your brand that can last forever.
What I provide my Clients
I provide a suite of services a la cart or as a package. Call me to talk through your needs in...
- Mission Statement Writing
- Value Prop Development
- Narrative & Concept Development
- Marketing Strategy
- Content Planning
- Creative Strategy
- Agency recommendations and RFP Writing
- MarTech Stack reccommendations